Turning Data into Actionable Business Impact

Healthy Life Clinic Database Design & Implementation (SQL)

Designed and implemented a structured SQL database to manage patient records, appointments, and clinical operations efficiently.

E-commerce Revenue Optimization Through Conversion Improvement & Cart Abandonment Reduction

This project focused on identifying and addressing key friction points in an e-commerce funnel to improve conversion rates and reduce cart abandonment.

Breast Cancer Diagnosis Prediction Using Machine Learning

Built a classification model to predict tumor diagnosis with high accuracy using structured data and feature analysis.

Perishable Inventory Optimization & Replenishment Analytics

Designed a service-level–based inventory control model to reduce stockouts and improve inventory efficiency.

Problem

A retail operation managing 20 SKUs used a uniform replenishment policy despite significant differences in demand variability. This resulted in frequent stockouts for high-demand SKUs and excess exposure for slow-moving items. The objective was to design a data-driven replenishment framework that balanced service levels with inventory risk.

Results

  • Reduced stockout days across high-variability SKUs
  • Improved alignment between SKU importance and service level

  • Demonstrated measurable trade-offs between availability and excess inventory

  • Built a scalable prescriptive analytics framework

Approach

Demand Analysis

  • Analyzed one year of daily SKU-level demand data

  • Calculated average demand and variability per SKU

  • Identified demand volatility patterns

ABC Classification

  • Segmented SKUs based on demand contribution

  • Assigned differentiated service levels (95%, 90%, 85%)

Reorder Point (ROP) Model Design

  • Modeled expected demand during lead time

  • Calculated safety stock using service-level-based z-values

  • Designed SKU-level reorder point policies

Simulation & Comparison

  • Simulated baseline replenishment performance

  • Simulated optimized service-level-based policy

  • Compared stockout frequency and inventory exposure

Customer Support Text Intelligence for Self-Service Optimization

Analyzed unstructured support interactions to identify recurring issues and design scalable self-service solutions that reduce support workload.

This project focused on transforming unstructured technical support interactions into actionable insights that improve customer self-service capabilities. Using text data from Stack Exchange as a proxy for real-world support logs, recurring issue patterns were identified and translated into structured opportunities for FAQ development and automated support systems.

Problem

Customer support teams often deal with high volumes of repetitive issues described inconsistently across users. Without structured analysis, it becomes difficult to:

  • Identify recurring problems

  • Prioritize support improvements

  • Reduce dependency on manual support interactions

This leads to inefficiencies, longer resolution times, and increased operational costs.

Business Impact 

  • Reduced ambiguity in institutional performance tracking

  • Established governance-first KPI architecture

  • Provided structured roadmap for BI maturity

  • Enabled transition from reactive reporting to strategic analytics

Approach

1. Data Collection

  • Extracted 500 support-style entries via Stack Exchange API

  • Filtered to 129 relevant records using issue-based keywords (login, password, access, etc.)

2. Data Processing & Storage

  • Stored data across:

    • JSON (raw data)

    • CSV (preprocessing)

    • SQLite (structured querying)

3. Text Preparation

  • Combined titles + body text into unified documents

  • Cleaned:

    • HTML tags

    • URLs

    • Code fragments

  • Refined corpus to focus on readable issue summaries instead of noisy technical logs

4. Text Analysis

  • Performed word frequency and phrase analysis

  • Grouped issues into core categories:

    • Login & access issues

    • System/software configuration

    • Network/connectivity problems

Business Impact

  • Enables development of targeted FAQ and troubleshooting guides

  • Reduces repetitive support tickets and operational workload

  • Improves customer experience through faster self-resolution

  • Provides a foundation for AI- driven support optimization

Donation Analytics & Data Modeling for Pet Rescue Operations

End-to-End BI Pipeline: Data Cleaning, SQL Modeling & Insight Generation

Transformed raw and inconsistent donation data into a structured analytics system using SQL and dimensional modeling, enabling insights into fundraising performance, donor behavior, and geographic trends.

Problem

  • Donation data was unstructured and inconsistent (especially address fields)

  • No centralized system for storing or analyzing data

  • Limited visibility into donation trends across time, location, and payment methods

  • Inability to support data-driven fundraising decision

Solution

Developed a text analysis pipeline to extract, clean, and structure unstructured support data, enabling pattern recognition across user-reported issues.

The solution focused on:

  • Identifying recurring technical problem themes

  • Standardizing inconsistent language patterns

  • Structuring insights for self-service implementation

Business Impact 

  • Reduced ambiguity in institutional performance tracking

  • Established governance-first KPI architecture

  • Provided structured roadmap for BI maturity

  • Enabled transition from reactive reporting to strategic analytics

Analytical & Strategic Approach 

  • Cleaned and standardized raw CSV data (Excel preprocessing)
  • Designed a normalized transactional database (OLTP) in SQL Server
  • Built a dimensional model (star schema) for analysis
  • Developed SQL queries to analyze trends across time, geography, and payment behavior

Solution

  • Implemented structured relational database with donation, volunteer, and address tables
  • Developed a star schema with fact and dimension tables for efficient analytics
  • Enabled time-based, geographic, and behavioral analysis through optimized queries
  • Created a scalable data model for ongoing reporting and insights

Business Impact

  • Unlocked visibility into high-performing donation periods and locations
  • Identified donor behavior patterns across payment methods
  • Enabled targeted fundraising strategies based on data insights
  • Established a scalable BI framework for future analytics and reporting

Institutional Data Strategy & BI Modernization

Designed a strategic data maturity and business intelligence roadmap to improve decision-making, governance, and performance visibility.

Conducted a comprehensive data strategy and business intelligence assessment for Humber College, identifying gaps in data governance, analytics maturity, and performance reporting. Developed a transformation roadmap integrating governance frameworks, KPI architecture, and dashboard strategy to support institutional decision-making.

Problem

Humber College faced:

  • Fragmented data across departments

  • Limited governance standardization

  • Inconsistent KPI definitions

  • Reactive reporting instead of proactive analytics

  • Limited visibility into institutional performance drivers

The objective was to evaluate current data maturity and design a scalable BI transformation framework.

Business Impact 

  • Reduced ambiguity in institutional performance tracking

  • Established governance-first KPI architecture

  • Provided structured roadmap for BI maturity

  • Enabled transition from reactive reporting to strategic analytics

Analytical & Strategic Approach 

Environmental & Strategic Analysis

  • PESTEL analysis

  • Porter’s Five Forces

  • SWOT assessment

  • Higher-education market positioning analysis

Data Maturity & Governance Assessment

  • Evaluated current-state data architecture

  • Identified silos and duplication risks

  • Assessed governance gaps

  • Analyzed reporting workflows

BI & KPI Framework Design

  • Defined institutional KPI structure

  • Designed role-based dashboard concepts

  • Identified leading vs lagging indicators

  • Proposed governance standards for metric consistency

Transformation Roadmap

  • Short-term reporting improvements

  • Mid-term governance integration

  • Long-term predictive analytics capability

  • Defined capability maturity progression

 

Scalable E‑Commerce Infrastructure & Performance Analytics

Rebuilt and optimized a commerce platform to support scalable growth, inventory intelligence, and data-driven decision making.

Slice Baby Slice required a scalable digital commerce system that could support evolving product offerings, wholesale operations, and improved customer conversion performance.

I led the platform rebuild, integrating backend logic, inventory tracking, and analytics to create a sustainable growth infrastructure.

Problem

  • Limited scalability of initial website structure

  • No structured inventory tracking logic

  • Manual product and order workflows

  • Weak visibility into user behavior and conversion metrics

  • Inefficient wholesale purchasing flow

 

Measurable Results

  • Improved checkout flow efficiency

  • Enhanced conversion path clarity

  • Increased backend manageability and scalability

  • Enabled ongoing KPI-driven optimization

  • Strengthened long-term growth infrastructure

Strategic Impact

Transformed the business from a basic digital storefront into a structured, analytics-enabled commerce system designed for sustainable scaling and operational clarity.

Strategic Approach

Platform Re-Architecture

  • Rebuilt site into full eCommerce platform

  • Structured product categorization and bundling logic

  • Implemented scalable backend configuration

  • Integrated secure payment systems

Inventory & Operational Systems

  • Implemented inventory tracking framework

  • Configured wholesale checkout flows

  • Structured product bundling logic

  • Optimized backend workflows for manageability

Conversion & Analytics Enablement

  • Integrated behavioral tracking tools

  • Defined conversion funnel KPIs

  • Implemented SEO and structured data best practices

  • Optimized site speed and performance metrics

Open to collaboration